Founder to Fortune
The Founder to Fortune Podcast
GTM Cheat Sheet Every Founder Needs
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GTM Cheat Sheet Every Founder Needs

  • Veteran GTM leader Jim Fisher shares lessons from scaling Cloudera from $50M to $1B ARR and advising today’s fastest-growing startups.

  • The three golden KPIs that reveal the health of any go-to-market strategy.

  • Why most founders get ICP wrong—and how to fix it.

  • The surprising truth: consistency, not revenue, is the real signal your GTM is working.

  • When to hire a GTM advisor, fractional leader, or full-time VP—and how to know the right timing.

  • How AI is reshaping sales with coaching, opportunity analysis, and bias-free deal reviews.

  • Advice for founders on landing and learning from their first 10 customers.

  • Common GTM mistakes that derail growth—and how to avoid them.

Links:

Jim Fisher on LinkedIn

Listen on YouTube:

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